Putting his money where his mouth is

In today’s installment of On Deadline Snapshots we catch up with with realtor Brian McRobert, the brainchild of Commission for the Cure, a unique cancer fundraising initiative.

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Lawyers, reporters and realtors.

These three professions tend to share the same leaky boat without life preservers in most of the public’s eye. Easy to dismiss any of them as self-serving, vulture-like professions then you meet realtor Brian McRobert and his Commission for the Cure campaign and your opinion changes.

Commission for the Cure is a one-year campaign designed to generate a $1,000 donation to Oshawa’s Hearth Place Cancer Support Centre via every home realtor Brian McRobet sells. Sure, realtors do make some good coin on any sale but $1,000 is a good chunk of change to donate, especially during a recession.

“I am in a position now where I can help and Hearth Place is an important part of the Durham community,” says McRobert of McRobert Homes. “They have a passion for helping people and after seeing how they help, it was clear people really care and depend on it.”

A McRobert client, using one of his campaign gift cards for his services to buy and/or sell their property, will see $500 from the sale and $500 from McRobert’s earned commission to create the $1,000 Hearth Place donation. A charitable tax receipt is also issued.

Hearth Place provides community support for patients and their families dealing with cancer through peer support, information, a resource centre, wellness programs and an ongoing lecture and discussion series. Among Hearth Place’s 2009 program initiatives are ways of incorporating music therapy, community outreach and a healing garden. Some of  the centre’s programs cost between $1,200 to $2,500 to run for a year.

Essentially, anyone buying a house through the campaign helps make one of those crucial programs happen- that is impressive.

McRobert says the drive to create Commission for the Cure is genuine. His grandmother, Doris Hendry, is a breast cancer survivor and through his mother and sister mammogram experiences, he learned a lot about the disease.

“Then growing up I had friends diagnosed with breast and cervical cancer as well, so I wanted to do something that will help,” he adds.

To find out more about Commission for the Cure and Hearth Place, visit http://www.commissionforthecure.com and http://www.hearthplace.org .

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One thought on “Putting his money where his mouth is

  1. Juile B

    I am very impressed with this, its about time someone in the real estate business stepped up and started putting their money where their mouth is. We all know they make a lot of money, and I understand how much work and marketing they have to put in to sell a property…. but this kind of campaign really shows that their are professionals out there that want to give back.

    I am selling my property(s) next this fall and buying more that will provide a better return on investment… one this is for sure, this McRobert person, is getting my business.

    Julie B

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